Coca-Cola Launches Global Campaign Ahead of 2026 FIFA World Cup

January 27, 2026 — Coca-Cola has officially kicked off its latest global campaign for the 2026 FIFA World Cup, reaffirming its deep-rooted legacy at football’s ultimate stage. The brand’s new trio of television films marks the latest chapter in a partnership that spans over seven decades, cementing Coca-Cola’s status as one of football’s most enduring commercial fixtures.

As the official soft drink sponsor of the tournament, Coca-Cola’s journey with FIFA began in earnest back in 1974, and it’s been a mainstay at every World Cup since 1978. But the brand’s presence on the world’s biggest football stage goes even further—Coca-Cola has been a fixture in stadiums since the 1950 World Cup, with advertising visible across every edition of the tournament.

The current deal between FIFA and The Coca-Cola Company runs through 2030, covering the historic tri-national 2026 tournament hosted by Mexico, the United States, and Canada—a first for the competition. That landmark event is fast approaching, and Coca-Cola is already ramping up its global activation around the build-up.

Adding to its portfolio, Powerade—the company’s sports drink brand—has been named the Official Sports Drink of the 2026 FIFA World Cup, reinforcing Coca-Cola’s all-encompassing role in fueling the action both on and off the pitch.

Beyond beverages, Coca-Cola continues its exclusive stewardship of the FIFA World Cup Trophy Tour, a fan-favourite initiative that’s been bringing the gleaming trophy to cities worldwide since 2006. This year’s tour promises to be bigger than ever, connecting communities across the three host nations and building momentum ahead of the final whistle.

With the opening match approaching, Coca-Cola’s 2026 campaign once again puts its iconic brands at the heart of a global celebration—one that unites fans across continents in the shared passion of football.